How To Make Your CV, Covering Letter or LinkedIn Profile Stand Out

Some employers this past year have reported more than 4,000 applicants for advertised job roles, hundreds of which were within the first 24 hours. Understandably, then, job seekers can feel like they don’t stand a chance.


But that’s not true. The fact is that someone has to get that role and, irrelevant of whether there are five applicants or 5,000, that person could be you. All you need to do is believe in your skills, and give yourself a fighting chance by setting yourself apart in the following ways.


Increase your visibility


In the modern age, employers want to know as much as possible about promising applicants. After all, with that many people, employers are typically looking for a reason not to give you an interview. And, a lack of visibility/knowledge could be just that.


Instead, you want to show an employer exactly what you have to offer by providing not only a CV, but also a tailored covering letter and links to professional social platforms like LinkedIn. After all, over 70% of employers check social profiles nowadays, while distinctions like a personally addressed covering letter (do your research) could prove the decider between your CV and that of an equally promising client who hasn’t taken the same initiative.


Tailor to each position


For an employer, there’s nothing worse than a cardboard cut-out CV that’s clearly part of a bulk send-out. Rather, employers value applicants with a genuine interest in their company, making tailored job applications is fundamental for helping you to stand out.


We aren’t saying you need to write an entirely new CV for each role, but you may want to make small tweaks depending on the relevant industry. Covering letters, too, are a fantastic way to prove that you’ve done your research, just make sure to change all relevant details of your basic letter template before you send this out!


Inject personality without getting unprofessional


In many cases, personality can be the turning point for a successful application or a rejection, but it’s vital to find a fine balance. After all, while injecting a little personality can prove invaluable, no employer wants to know that you love hanging out with mates at the weekend, dude.


In large part, personality is less about telling employers what you enjoy doing in your spare time, and more about writing with a clear and concise voice. Personal (but relevant!!) stories can be a fantastic way to do this if they relate directly back to the role. Equally, just doing your research and tailoring your letter as mentioned above can save you from the ‘same-old’ CV trap.


Always check what an employer wants


Sometimes, standing out is as simple as making sure you’re meeting an employer’s brief. Most job applications include stipulations such as required skills/experience, whether or not a covering letter is required, and generally what a job role entails.


By making sure that your application meets this brief, you’ll automatically put yourself ahead. Make sure, too, that your CV, etc. is mistake-free (because all employers want that), and you might just land an interview!


For free support next time you are writing your CV – pop along to The WorkShop – the Employment, Skills and Training Hub in Newcastle-under-Lyme town centre or book an appointment with Jake below.

Book an Appointment at The WorkShop